How might we questions
1. How might we create a transportation app that is user friendly, easy to use and meet the requirement of BabyBoomers I and post WWII individuals with visual impairments?
2. How might we design a carpool app that addresses the visual impairment challenges that the core target audience of the app is experiencing but at the same time make sure that feature and functionality implemented is easy to use?
3. . How might we develop features and functionality that would assist senior users attend daily activities such as medical appointments, grocery shopping, and social events?
Brainstorming
Ideate
Brainstorming
Using "How might we" questions help structuring the brainstorming session but it also helps to generate ideas that directly addresses the pain points, ... challenges and frustration that the persona Margaret is facing. This approach makes sure that the features and functionality that are generated are relevant to the EasyLift app end user.
Mind map
Ideate
Mind map
The problem statement created in the previous (define) step is being used with the mind mapping technique ... The main focus is to generate a variety of ideas that are relevant, useful, but also makes sure that ideas that are being generated solves the problem, challenges and pain points that the end user is experiencing. This technique also makes sure that ideas that are being generated directly address the pain points, challenges and frustration that the core target audience of the app is facing which is very important.
Taskflow
