Information
According to National Library of Medicine Across the globe, there are almost 900 million people over 60, making up 11.7 percent of the population [1]. By 2050, the world’s population aged 60 years and older is expected to total 2 billion, and will make up 22% of the population [1]
Goals
1. To identify who is the core target audience of this app
2. To understand the specific needs, pain points, frustration, goals, context, and preferences of this core target user
3. To determine which competitors currently offer a product that solves this issue, their feature
4. To identify the key features that users are looking for in an carpool app
5. To identify the customization option that the user would like to have in an carpool app
Primary and secondary research
Empathise
Interview
User interviews are an essential part of UX design, because it provides valuable insights into users' thoughts and pain points, challenges, motivation related to their health challenges and visual impairments in the senior demographics, as well as their experiences with platforms used for booking rides and which features are working and not ... This allows me to be able to create a user friendly rideshare app that provide feature and functionality that aligned with users expectation, making sure that the user experience is seamless and intuitive that align with the user expectations .
Empathise
Litterature review
Conducting literature review helps to better understand the senior demographics, their travel habits and how they perceive technology and what technology has been successfully used to assist seniors. ... It also provides insight into what are the main challenges, pain points and frustrations seniors are experiencing regarding using different technologies. By understanding how seniors interact with different technology and what features and functionality that are helpful and useful is critical to be able to create a successful carpool app that provides a positive user experience. To be able to build a trustworthy app it is also important to understand the social and emotional needs that senior users with visual impairment are facing. By analyzing and synthesizing the collected research data, I uncovered valuable insight that will guide the design thinking process. The focus is on creating a user friendly digital solution that is tailored to the needs of senior users with disabilities.
Competitor analysis compared to EasyLift
