Information
According to National Library of Medicine Across the globe, there are almost 900 million people over 60, making up 11.7 percent of the population [1]. By 2050, the world’s population aged 60 years and older is expected to total 2 billion, and will make up 22% of the population [1]
Goals
1. To identify who is the core target audience of this app
2. To understand the specific needs, pain points, frustration, goals, context, and preferences of this core target user
3. To determine which competitors currently offer a product that solves this issue, their feature
4. To identify the key features that users are looking for in an carpool app
5. To identify the customization option that the user would like to have in an carpool app
Primary and secondary research
Empathise
Interview
User interviews are a crucial part of UX (User Experience) design because it provide direct insights into users' thoughts, behaviors, and needs. By engaging with users in one-on-one conversations, designers can uncover valuable information that informs design decisions ... Interviews help designers understand users' pain points, motivations, and preferences, enabling them to create products and experiences that align with users' expectations. This user-centered approach ultimately leads to more effective and user-friendly designs, increasing the likelihood of a successful and satisfying user experience.
Empathise
Litterature review
A literature review in UX design is a fundamental step that empowers designers to create user-centered, evidence-based designs that meet user needs ... adhere to best practices, and align with the latest industry trends.
Competitor analysis compared to EasyLift
