Problem statement
Target Audience (WHO): Baby Boomers I and post-World War II generation (60-78 years) individuals with visual impairments. Problem (WHAT): Limited access to flexible and private transportation to medical appointments, grocery shopping, and social events if family and friends are unable to provide transportation Reason (WHY): Due to visual impairment these individuals are unable to drive making it difficult for them to maintain an independent and active lifestyle.
Goals
1. Create detailed user personas and empathy map based on primary and secondary research conducted in the previous step that will guide the design thinking process
2. Problem statement: Clearly define the main challenges and pain points that Baby Boomers and post world was II generation individuals with visual impairment are facing. The problem statement will be used for generating ideas and solutions for the EasyLift app
3. Explore daily routines, environment and location the context that the persona created would use the app
4. Explore visual elements like color, typography, image, font type and design styles that are appealingBaby Boomers and post-world war II when using the EasyLift app
Primary persona
Define
Persona
Based on primary and secondary research that included interview and literature review in the empathize phase, a persona for the EasyLift app was created after analyzing the research data ... This persona represents the target audience for the app and their characteristics,interests, and motivations. The main purpose of creating this persona for the EasiLift app is to guide the design thinking process and create content, feature that will help users like Margaret who due to physical health challenges and sight limitation don't want to rely on family and friend for transportation to medical appointment, visit love ones, grocery store and social gatherings. Due to this there is a clear need for alternative transportation option app that the EasyLift app aims to address.
Empathy map
Define
Empathy map
This empathy map is created based on the data conducted in the empathise stage ... This empathy map aims to provide a deeper understanding of the target audience's thoughts, feelings, needs, and motivations related using a carpool app This empathy map can provide a more profound understanding of the mindset of the target audience, enabling the customization of the app's features, content, and engagement strategies to effectively connect with, motivate and inspire Boomers I and post war generation cause older adults particularly those over the age of 70 experience technology barriers. They may not be comfortable using smartphones to book a ride, underlining the need for an user friendly design .
Story board, user secenarios and mood board
