Problem statement
Target Audience (WHO): Baby Boomers I and post-World War II generation individuals with visual impairments. Problem (WHAT): Limited access to convenient and tailored transportation options for daily activities such as medical appointments, grocery shopping, and social events, leading to increased dependence on family and friends. Reason (WHY): Visual impairment prevents these individuals from driving, and existing transportation services do not adequately address their specific needs, hindering their ability to maintain an independent and active lifestyle. There is a pressing need for a specialized carpool app that considers the challenges posed by visual impairment and provides a reliable, user-friendly solution to enhance their mobility and overall well-being.
Goals
1. Create detailed user personas and empathy map based on extensive research to understand the diverse needs and preferences of Baby Boomers and post world was II generation individuals with visual impairment. Explore and understand the diverse needs, preferences, and challenges faced by this target audience in the context of transportation for daily activities.
2. Problem statement: Clearly define the primary challenges and pain points that Baby Boomers and post-world war II generation with visual impairments in accessing convenient and tailored transportation options
3. Explore the context in the primary user’s daily routine, schedule, and time constraint to understand when and how they would require transportation for activities like medical appointment, grocery shopping and social events.
4. Explore visual elements and design styles that resonate with Baby Boomers and post-world war II. Determine the colour schemes, typography, and overall aesthetics that can create a soothing and inviting app environment.
Primary persona
Define
Persona
Based on the gathered data from interview and literature review, insights, A persona for the EasyLift app was created. ... This persona represents the target audience for the app and their characteristics,interests, and motivations: By creating this persona, the EasyLift app can better tailor its content, features, and engagement strategies to resonate with the preferences and motivations of individuals like Margaret who due to lack of physical health and sight limitation dont want to rely on famliy and friend for transportation to medical appointment, visist love ones, grocery store and social gatherings. Due to this there is a clear need for alternative transportation option app
Empathy map
Define
Empathy map
This empathy map is created based on the data conducted in the empathise stage ... This empathy map aims to provide a deeper understanding of the target audience's thoughts, feelings, needs, and motivations related using a carpool app This empathy map can provide a more profound understanding of the mindset of the target audience, enabling the customization of the app's features, content, and engagement strategies to effectively connect with, motivate and inspire Boomers I and post war generation cause older adults particularly those over the age of 70 experience technology barriers. They may not be comfortable using smartphones to book a ride, underlining the need for an user friendly design .
Story board, user secenarios and mood board
