How might we questions

1. How might we create a product or service that motivates Jessica with a newborn child in prioritizing exercise during the postpartum period, given their limited time, energy, and motivation?

2. How might we provide personalized recommendations for exercises, nutrition, and self-care practices based on Jessica individual user data and goals?

3. How might we address the time, energy, and confidence constraints of Jessica providing flexible exercise options that fit into her busy schedules and cater to her energy levels?

4. How might we personalized recommendations to provide Jessica with real-time feedback and guidance on her exercise routines, making it easier for her to stay on track and see results?

More how might we questions

5. How might we offer comprehensive educational resources on newborn care within the app, covering topics like breastfeeding, sleep patterns, and baby development milestones that Jessica finds interesting?

6. How might we integrate mindfulness exercises and mental health support features into the app to address Jessica with postpartum depression and anxiety?

7. How might we create a supportive community for Jessica, allowing her to connect, share experiences, and provide emotional support to one another?

Brainstorming

Ideate
Brainstorming

Using "How might we" questions help structuring the brainstorming session ... but it also helps to generate ideas that directly addresses the pain points, challenges and frustration that the persona Jessica Turner is facing. This approach makes sure that the features and functionality that are generated are relevant to the FlexFit app end user.

Mind map

Ideate
Mind map

The problem statement created in the previous (define) step is being used with the mind mapping technique ... The main focus is to generate a variety of ideas that are relevant, useful, but also makes sure that ideas that are being generated solves the problem, challenges and pain points that the end user is experiencing. This technique also makes sure that ideas that are being generated directly address the pain points, challenges and frustration that the core target audience of the app is facing which is very important.

NUF test

Ideate
NUF test

The NUF Test helps pick the best design ideas.

  • New: Is it original and exciting?
  • Useful: Does it solve a real problem for users?
  • Feasible: Can we actually build it with our resources?
This method makes sure that ideas (feature/functionality) that have been selected are necessary, important, crucial to the core target audience ... of the app needs and eliminating features that are unnecessary elements that are not relevant and needed. To be able to select and pick feature and functionality that are most important persona and empathy map was being used to help prioritize essential features .

Task and userflow

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