Information
According to a small survey conducted by Baby Centre in the UX 40% of mothers admitted to feeling self-conscious in front of their partners. Around one in seven women slips into postpartum depression and experience physical changes. A lot of experts, therefore, recommended exercising because postnatal exercise helps mothers to get their confidence and firm up their body
Goals
1. To identify who is the core target audience of this app
2. To understand the specific needs, pain points, frustration, goals, context, and preferences of this core target user
3. To determine which competitors currently offer a product that solves this issue, their feature, and how satisfied are the user with these apps
4. To identify the key features that users are looking for in an exercise app
5. To identify the customization option that the user would like to see in an online exercise app
Project timeline
Empathise
Project timeline
A project timeline is a crucial tool for making sure that UX design thinking process for the postnatal app goes smoothly ... It helps me plan, break the project into manageable tasks, stay on track, and set clear deadlines. This way, i can focus on critical tasks and meet project goals and delivery date.
Primary and secondary research
Empathise
Interview
User interviews are an essential part of UX design. They offer direct insights into user’s thoughts, behaviors, and needs. Through interviews, I gather valuable information that guides my design decisions. ... These interview reveals users' pain points, motivations, and preferences, allowing me to create a user-friendly postnatal app that meets their expectations. This is an efficient approach where the outcome is a user-friendly design for the postnatal app, ensuring a successful and satisfying user experience.
Empathise
Litterature review
A literature review in UX design is a fundamental step that empowers me to create user-centered, evidence-based designs that meet user needs ... adhere to best practices, and align with the latest industry trends.
Competitor analysis
Is a health wellbeing coaching app for pregnancy and motherhood app. Founded by and current CEO Melinda Nicci, a Sports Psychologist, professional fitness trainer, entrepreneur and mom of two ... The company was launched in 2015 due to lack of pregnancy fitness and wellness. The app was launched in 2017. Since launching over half a million women have used the app.
A prenatal fitness app but it covers postpartum fitness and nutrition needs. Founded by and current Current CEO by Sarah Kunh who worked in several digital fitness company, certified in pre and postnatal exercises that collaborated with pelvic floor physical therapist and partner with a registered dietitian who specializes in fertility, pregnancy and postpartum care. Busy mom with 3 kids and been in the fitness industry a while ... This app was launched in 2019 due to lack of information regarding safe exercises to do while you are pregnant or postpartum that focus on the normal dysfunction that can occur from pregnancy like pelvic floor issues and diastasis recti. Since launching over 200 000 women has used this app.
