Information
According to a small survey conducted by Baby Centre in the UX 40% of mothers admitted to feeling self-conscious in front of their partners. Around one in seven women slips into postpartum depression and experience physical changes. A lot of experts, therefore, recommended exercising because postnatal exercise helps mothers to get their confidence and firm up their body
Goals
1. Understand the core target audience of this app: postpartum mothers demographics. Explore their specific needs, motivation, pain points, frustration, goals, particularly while becoming a mother for the first time. How do these challenges impact their overall well being?
2. What is the main factor that makes a person's motivation to use a postpartum focused app?
3. How does becoming a full time mother for the first time impact their social life related to isolation, stress and loneliness?
4. Understand what kind of tools, platform and device are being used when searching for postpartum exercise, nutrition information and baby development information. How productive are these tools in assisting finding relevant information?
5. Identify key features and customization option that users are looking for in an exercise app
6. Evaluate existing apps that address postpartum challenges. How does their product help solves challenges that postpartum mother are experiencing, what is their feature, and how satisfied are the user with these apps feature and functionality
Project timeline
Empathise
Project timeline
A project timeline is an important tool that helps to make sure that each step of the design thinking process is covered when developing the FlexFit app ... The project timeline helps the project progress smoothly without missing any deadlines. It helps me plan, break the project into manageable tasks, stay on track, set clear goals and deadlines. I am able to prioritize how much time to use on each task, prioritize time on task. This way, I can focus on critical tasks and meet project goals and delivery dates productively without being afraid of missing any important part. Instead of keeping track manually this timeline helps me to work effectively and structuring the time correctly when working on a large project like this .
Primary and secondary research
Empathise
Interview
User interviews are an essential part of UX design, providing valuable insights into users' thoughts, pain points, challenges, motivation related to the postpartum mothers ... lifestyle, as well as their experiences with platforms used for performing various postpartum exercises and which features are working and not. This allows me to be able to create a user friendly FlexFit app that provide feature and functionality that aligned with users expectation, making sure that the user experience is seamless and intuitive
Empathise
Litterature review
Conducting literature review allows me to gain a better understanding of the postpartum mother demographics, daily habits, needs and challenges they face. ... It also provides valuable context on broader understanding of their daily life, routine, mental health, nutrition, and stay energized. By analyzing and synthesizing the collected research data, I uncovered valuable insight that will guide the design thinking process. The focus is on creating a user-friendly digital solution that is tailored to the needs of postpartum mothers . .
Competitor analysis
Is a health wellbeing coaching app for pregnancy and motherhood app. Founded by and current CEO Melinda Nicci, a Sports Psychologist, professional fitness trainer, entrepreneur and mom of two ... The company was launched in 2015 due to lack of pregnancy fitness and wellness. The app was launched in 2017. Since launching over half a million women have used the app.
A prenatal fitness app but it covers postpartum fitness and nutrition needs. Founded by and current Current CEO by Sarah Kunh who worked in several digital fitness company, certified in pre and postnatal exercises that collaborated with pelvic floor physical therapist and partner with a registered dietitian who specializes in fertility, pregnancy and postpartum care. Busy mom with 3 kids and been in the fitness industry a while ... This app was launched in 2019 due to lack of information regarding safe exercises to do while you are pregnant or postpartum that focus on the normal dysfunction that can occur from pregnancy like pelvic floor issues and diastasis recti. Since launching over 200 000 women has used this app.
