Problem statement
Target audience WHO: Postnatal women aged 27-42 years Problem WHAT: struggling to prioritize and improve their fitness and mental health Reason WHY: Due to lack of time, knowledge, motivation, energy and easy access to digital solutions that can support and motivate them in performing physical and mental health exercise.
Goals
1. Create detailed user personas and empathy map based on primary and secondary research conducted in the previous step that will guide the design thinking process
2. Problem statement: Clearly define the main challenges and pain points that postnatal women face regarding exercise, mental health, nutrition, and baby information. The problem statement will be used for generating ideas and solutions for the FlexFit app.
3. Explore daily routines, environment and location the context that the persona created would use the app
4. Explore visual elements like color, typography, image, font type and design styles that are appealing for postpartum mothers when using the FlexFit app
Primary persona
Define
Persona
Based on primary and secondary research that included interview and literature review in the empathize phase, a persona for the FlexFit app was created after analyzing the research data ... The main purpose of creating this persona for the FlexFit app is to guide the design thinking process and create content, feature that will help users like Jessica Turner thrive as a postpartum mother while having time to enjoy the motherhood period but also have time to prioritize exercise to get back in shape, feel strong energized and happy so she can be a better parent, regain confidence and be less self-conscious about her body and be more present.By understanding Jessica's challenges, frustration and pain points FlexFit can tailor its content and feature that will engage Jessica and other users who share her goal
Empathy map
Define
Empathy map
This empathy map is created based on the research data that included interview and literature review in the empathize stage. An empathy map was created after the research data was analyzed. ... The empathy map purpose is to provide a deeper understanding of the target user's feelings, thoughts, needs, pain points, challanes, motivation related to being a new mother. This empathy map helps me to connect emotionally and better understand the core target audience of the app, enabling development of content, feature and functionality that will have a positive, practical, beneficial impact. The aim is to address the unique need of postpartum mothers who wants to thrive physically and emotionally and enjoy the amazing period with her newborn baby without without difficulties and feeling less confident about her body
Story board, user secenarios and mood board
