Project: App development
case study
My role: UX designer
EasyLift app feature:
About this project
Easylift app
Before we get into the main part of this project, let's first understand why it's important. “Across the globe, there are almost 900 million people over 60, making up 11.7% of the population. ... By 2050, the world’s population aged over 60 years and older is expected to total 2 billion, and will make up 22% of the population. This elderly people are no longer able to drive due to physical health and sight limitations. Elderly people rely on friends and family for transportation to medical appointments, grocery shopping, social events and visit loved ones. Due to this there is a clear need for alternative transportation options. A ride share app is the key factor that can have positive influence for the wellbeing of seniors by supporting their independence and social connection, by offering convenient and flexible transportation to medical appointment, grocery stores, and social events. This prevents the risk of isolation and depression. Within one-week timeframe I conducted research to form the foundation for generating ideas, building a prototype and test it to gather valuable insight about app users’ needs and preferences. The ultimate goal is to create a user-friendly carpool app that are tailored for senior users that might not be comfortable using smartphone, face memory issue, low visual impairment and gesture challenges.
Start booking a ride with EasyLift app!
The application provides a user-friendly method for booking rides, allowing users to easily choose their starting and ending points. ... The app retrieves and presents alternative address options, simplifying the selection process and saving users time on manually inputting complete addresses. Additionally, users have the option to utilize the microphone, which features voice recognition, enabling them to verbally provide the address. An active class indicator helps users identify the input field they are currently interacting with. These features collectively make the app accessible and intuitive for both tech-savvy individuals and those less familiar with technology.
Find a ride and add important needs!
The application provides an intuitive method for users to select the date and time of their ride, indicate the number of passengers, specify preferred assistance ... such as help with entering and exiting the vehicle, assistance with personal items, door-to-door support, guidance on the route, and additional information about bringing mobile aids like walkers, wheelchairs, or service animals. Users can conveniently choose these options by interacting with large checkboxes designed as buttons. These feature and components facilitate easy user interaction, ensuring that the users can interact effortlessly and make their desired requests without feeling overwhelmed.
Select prefered driver with EasyLift
The application enables users to choose their preferred driver by interacting the available drivers content cards ... The app senior users benefit from a user-friendly and intuitive interface, as the content cards provide essential information such as the driver's name, rating, price, and estimated time. Users can easily scroll down to view additional drivers and select their desired one. This straightforward approach, characterized by a simple design, enhances intuitiveness and attractiveness, eliminating the need for complex interactions.
Confirm the ride with EasyLift
EasyLift application showcase the user's date, time, address, and driver information in both the jumbotron and an interactive accordion ... This design choice eliminates the necessity to scroll back to review selected information, allowing the user to concentrate on completing their ride seamlessly. Additionally, users can preview the total cost before confirming and making the payment. The user experience is designed to be intuitive, straightforward, and logical, featuring simple steps and easy interactions with large fonts and icons. This design makes the interface particularly appealing for senior users who may face challenges related to visual impairment.
Track the confirmed ride with EasyLift
Upon payment completion, senior users are seamlessly redirected to the "Track the Ride" page, ... where they can monitor their ride's real-time location on a map and receive estimated arrival times. This feature aims to alleviate seniors' stress by providing assurance and empowering them to plan their time effectively. The option to communicate with the driver via chat or call adds convenience, allowing seniors to seek updates or clarification. The app fosters social engagement by enabling users to share ride information, enhancing the service's social aspect and potentially reducing costs through ride-sharing. With a focus on accessibility, especially for visually impaired users.Ensure that the map interface has high contrast, large fonts, and clear color differentiations to accommodate users with visual impairments. Announce the estimated arrival time audibly or provide an option for the app to read it aloud to accommodate users with visual impairments. Include customizable notifications (audible alerts, vibrations) to inform seniors about important updates without relying solely on visual cues. This carpool app becomes an inclusive tool tailored to seniors' transportation needs, ensuring a positive and considerate overall experience.
Summary for EasyLift WCAG project
This project was a valuable opportunity for me to improve my creative thinking and user-centric design skills. One of the main challenges I faced was designing the EasyLift app to be both visually appealing and easy to use, especially for baby boomers who may struggle with visual impairment and are not very tech-savvy. ... As I didn't have personal experience with these specific challenges, it was initially hard for me to understand the unique needs and emotions of potential users. However, I found the project both demanding and enjoyable. It allowed me to delve into the users' context, frustrations, and motivations through research, which formed a solid foundation for the design process. By conducting literature reviews, interviews, and analyses of competitors and strengths/weaknesses (SWOT), I gained essential insights that helped create a user persona. This research phase also led to the identification of a problem statement, guiding subsequent design steps such as ideation and prototyping. Personally, I found this process fulfilling as it ultimately resulted in a solution that genuinely addressed users' needs. Looking back, I would consider implementing additional features to enhance the app's user experience. These could include a reward system, carpool events for socializing, options for choosing between a chatty or quiet ride, a local event calendar, an eco-friendly ride badge, gratitude notes, and assistance with luggage. Incorporating these features could greatly improve the overall usability and appeal of the app, making it even more beneficial for its users.