Project: App development
case study
My role: UX designer
Elevate new mothers well-being with "Flexfit" the ultimate app for mental health, exercise, nutrition and baby tips. Discover a holistic approach to thriving, all in one place
Postnatal app feature:
About this project
FlexFit app
The journey of parenthood is extraordinarily remarkable, filled with joy, precious moments, and new experiences but also challenges. ... FlexFit app is created to be a trusted companion to ensure that new mothers navigate this journey with confidence, providing features to support physical health, mental well-being, nutritional needs, and essential baby tips. This app will support new mothers every step of the way. This project was created as part of my usability testing studies.
Rebuild and re-energize with FlexFit
This app offers a variety of postnatal exercises designed to help new mothers regain strength, tone muscles, and boost energy levels. ... The app offers a variety of exercises specially designed for postnatal recovery that fits new mothers schedules and energy levels. From low-impact routines to strength-building exercises, new mothers can tailor the exercise journey to match their comfort, fitness level, and goals.
Prioritize mental wellness (Cultivate inner harmony and calm) with FlexFit
Self-care isnt just about the body its also about the mind ... This app includes guided meditation sessions, relaxation techniques, stress-relief techniques, and mindfulness practices to help new mothers navigate the emotional heights and lows of parenthood Nurture new mothers mental well-being to be the best version of themselves and for their baby
Nutritional nourishment made easy with FlexFit
Nutrition plays a vital part in postpartum recovery and caring for the baby ... This app provides nutritious recipes designed to support postpartum healing. From quick snacks to wholesome meals, new mothers can select recipes based on their preferences for level of difficulty and time. Eating well has never been easier. New mothers will find options that are quick, delicious, and aligned with their nutritional goals.
Expert tips every parent needs provided by FlexFit
Parenting is a journey of learning and this app provides new mothers with valuable insight and tips ... This app covers a wide range of topics including feeding, sleep schedules, and developmental milestones New mothers will empower themselves with knowledge, and confidence in their new role, be prepared for each milestone as their baby grows, and take care of the little one with confidence.
Join a community of like-minded parents/ embrace parenthood within a supportive community:
Nutrition plays a vital part in postpartum recovery and caring for the baby ... Share triumphs, and stories, seek advice, and build meaningful connections with those who are on a similar path that understands the joys and challenges new mothers are on Parenthood is a journey best shared and the app Facebook community is here to celebrate each step of the way FlexFit app is new mothers one-stop destination for post-pregnancy well-being and parenting wisdom. New mothers can embrace this new chapter with confidence, knowing that they have a reliable partner by their side. The app is designed for new mothers with a focus on achieving a healthier body, a calmer mind, a well-nourished self, and thriving baby care. Making this chapter one of the most memorable, positive, and enriching experiences of their life
Summary for FlexFit project
This project enabled me to enhance my creative thinking and user-centric design skills. ... One challenge I faced while designing the FlexFit app was creating a fitness solution for new mothers post-childbirth. The lack of personal experience in this area made it difficult to address their unique needs, emotions, and challenges. Mothers deal with post-birth adjustments, time constraints, and emotional issues like low mood and postnatal depression. Despite the challenge, this project was both demanding and enjoyable. It allowed me to delve into the users' context, frustrations, and motivations through research, which laid a strong foundation for the design process. Through literature review and interviews, I gathered essential insights to create a user persona. Competitor and SWOT analyses also contributed to the overall understanding. This research phase facilitated generating a problem statement that guided subsequent design steps, including ideation and prototyping. This process was personally fulfilling as it led to a solution that genuinely met user needs. Reflecting on the project, with more time, I would focus on integrating the baby's father into the app. Research showed fathers often prioritize work during the postnatal period, creating a potential gap. The app should foster family unity and make the postpartum phase joyful for both parents. It's essential for the app to encourage joint exercises, weekly planning, and shared responsibilities. Ideas for engaging fathers include interactive couple activities, gamified elements, and rewards to motivate their involvement. The aim is to create a platform that brings families together and makes parenting a collaborative, rewarding experience.