Project: App development
case study
My role: UX designer
Elevate new mothers well-being with "Flexfit" the ultimate app for mental health, exercise, nutrition and baby tips. Discover a holistic approach to thriving, all in one place
Postnatal app feature:
About this project
FlexFit app
The journey of parenthood is extraordinarily remarkable, filled with joy, precious moments, and new experiences but also challenges. ... FlexFit app is created to be a trusted companion to ensure that new mothers navigate this journey with confidence, providing features to support physical health, mental well-being, nutritional needs, and essential baby tips. This app will support new mothers every step of the way. This project was created as part of my usability testing studies.
Rebuild and re-energize with FlexFit
This app offers a variety of postnatal exercises designed to help new mothers regain strength, tone muscles, and boost energy levels. ... The app offers a variety of exercises specially designed for postnatal recovery that fits new mothers schedules and energy levels. From low-impact routines to strength-building exercises, new mothers can tailor the exercise journey to match their comfort, fitness level, and goals.
Prioritize mental wellness (Cultivate inner harmony and calm) with FlexFit
Self-care isnt just about the body its also about the mind ... This app includes guided meditation sessions, relaxation techniques, stress-relief techniques, and mindfulness practices to help new mothers navigate the emotional heights and lows of parenthood Nurture new mothers mental well-being to be the best version of themselves and for their baby
Nutritional nourishment made easy with FlexFit
Nutrition plays a vital part in postpartum recovery and caring for the baby ... This app provides nutritious recipes designed to support postpartum healing. From quick snacks to wholesome meals, new mothers can select recipes based on their preferences for level of difficulty and time. Eating well has never been easier. New mothers will find options that are quick, delicious, and aligned with their nutritional goals.
Expert tips every parent needs provided by FlexFit
Becoming a mother for the first time is an exciting journey of continuous learning and this app provides new mothers with valuable insight and tips ... that covers a wide range of topics including feeding, sleep schedules, and developmental milestones. New mothers have the opportunity to expand their knowledge, and boost their confidence in their new role. With this feature new mothers can be prepared for each milestone and enjoy the process as their baby grows, and take care of the little one with confidence. Becoming a new mother has never been easier with the FlexFit app
Join a community of like-minded parents/ embrace parenthood within a supportive community:
Nutrition plays a vital part in postpartum recovery and caring for the baby ... Share triumphs, and stories, seek advice, and build meaningful connections with those who are on a similar path that understands the joys and challenges new mothers are on Parenthood is a journey best shared and the app Facebook community is here to celebrate each step of the way FlexFit app is new mothers one-stop destination for post-pregnancy well-being and parenting wisdom. New mothers can embrace this new chapter with confidence, knowing that they have a reliable partner by their side. The app is designed for new mothers with a focus on achieving a healthier body, a calmer mind, a well-nourished self, and thriving baby care. Making this chapter one of the most memorable, positive, and enriching experiences of their life
Summary for FlexFit project
The project has been rewarding and challenging because it allowed me to combine problem solving skills ... O with user centered design by using the design thinking process. One of the most challenging parts with this project was how to design a digital fitness solution for new mothers. Due to lack of personal experience in this field made it difficult to come up with a solution that would benefit the end user of the app. Though extensive primary and secondary research i gain valuable insight into their unique challenges, frustration, motivation creating a strong foundation for the app design After analyzing and synthesizing the research data a persona, empty map and problem statement was developed to guide the design thinking process. Competitor and SWOT analysis help to identify useful features and functionalities. Using HMW question, mind mapping, storyboarding and brainstorming was used to generate ideas and NUF testing and MoSCoW analysis was used to evaluate ideas to make sure that only the most valuable, necessary and important features were prioritized To make sure that the user experience is flutter free user flow, taskflow, wireflow and IA was created. Through low, mid, and high-fidelity prototypes, I refined the app’s usability to support users in achieving their goals effortlessly based on usability test data collected and analyzed. Reflecting on the project, I would consider a feature that would integrate the baby father into the app. Because research showed fathers often prioritize work during the postnatal period, creating a potential gap. This highlights a need for features that brings the family together. The app could provide features that motivated both parents to exercise together, plan routines and share responsibilities. Gamification could make this a fun, rewarding experience, strengthening family bonds. The aim is to create a platform that brings family together and make parting a collaborative and rewarding experience