Information
’’According to a study by ADP research institute, the gig economy accounts for a third of the world's working population. This industry is set to cross the $500 billion mark in gross volume within five years. -40 Gig economy statistics you must learn: 2023 market share and data analysis. There are many different types of work that can be done as part of the gig economy in different industries, not just the field of arts and design. For workers it can be convenient to work flexibility. Work can be part time or project specific. Approximately 68 million workers in the USA work as freelanders. 36% of the US workforce will be freelanced in 2020. 75% of freelancers work in the art and design industry, compared to only 25% of non-freelancers. 40% of workers participate in gig work while still employed and 30% prefer doing only gig work full time. 59% of freelancers in the USA are male and 40% are female (statista research department, 2019? Upwork, 2019)’’
Goals
1. Understand the core target audience of this app, the digital nomad demographics. Their specific needs, motivation pain points, frustration, goals, and preferences while choosing a remote job, how do these challenges impact a person's overall well being
2. What is the main motivation factor that makes a person decide to choose a digital nomad lifestyle
3. How does changing location affect a person's work and personal life related to project progress, collaboration, finding work, reliable internet, and time zone coordination, isolation, stress and loneliness
4. Understand what kind of tools, platform and device are being used when searching for work. How productive are these tools in assisting finding potential job
5. Identify key features and customization option that users are looking for in an work search app
6. determine which competitors currently offer a product that solves this issue, their feature, and how satisfied are the user with these apps
Project timeline
Empathise
Project timeline
A project timeline is an important tool that helps to make sure that each step of the design thinking process is covered when developing the GigHub app ... The project timeline helps the project progress smoothly without missing any deadlines. It helps me plan, break the project into manageable tasks, stay on track, set clear goals and deadlines. I am able to prioritize how much time to use on each task, prioritize time on task. This way, I can focus on critical tasks and meet project goals and delivery dates productively without being afraid of missing any important part. Instead of keeping track manually this timeline helps me to work effectively and structuring the time correctly when working on a large project like this .
Primary and secondary research
Empathise
Interview
User interviews are an essential part of UX design, providing valuable insights into users' thoughts, pain points, challenges, motivation ... related to the digital nomad lifestyle, as well as their experiences with platforms used for job search and which features are working and not. This allows me to be able to create a user friendly GigHub app that provide feature and functionality that aligned with users expectation, making sure that the user experience is seamless and intuitive
Empathise
Litterature review
Conducting literature review allows me to gain a better understanding of the digital nomad demographics, work habits, needs and challenges they face ... It also provides valuable context on broader work trends,work-life balance, remote productivity and mental health challenges. By analyzing and synthesizing the collected research data, I uncovered valuable insight that will guide the design thinking process. The focus is on creating a user friendly digital solution that are tailored to the needs of digital nomads .
Competitor analysis compared to GigHub
