Information
According to Woodland trust The UK's bees are in severe decline, with habitat loss, pollution and climate change pushing them towards the edge. These tiny insects are an integral part of our ecosystem, but with their numbers plummeting, our natural world and even our own lives could be in serious trouble. Did yuu know? Broccoli, carrots, fennel, parsnips, turnips, kale, apples, raspberries and tomatoes are among the British crops that rely on pollination by bees In the UK, approximately 70 crops rely on bee pollination, saving UK farmers a staggering £1.8 billion annually. Bees are vital for animal feed crops, impacting meat, eggs, and dairy production. However, intensive farming and habitat loss have greatly harmed bee populations. 97% of wildflower meadows vanished since the 1930s, leaving bees with fewer food sources
Goals
1. Understand the core target audience of this app, understand their current knowledge and attitude towards bees, bats, pollination and ecosystem, pain points, challenges, frustration, goals and preferences.
2. Identify specific learning preferences and potential obstacles they face when trying to understand these topics
3. What is the key feature, functionality, content, users are seeking in a environmental educational app that are engaging and education effectively
4. Understand what kind of tools, platform and device are being used when searching for environmental topics. How productive are these tools in assisting finding potential job
5. Identify key features and customization option that users are looking for in an learning app
6. Determine which competitors currently offer a product that solves this issue, their feature, and how satisfied are the user with these apps
Project timeline
Empathise
Project timeline
A project timeline is an important tool that helps to make sure that each step of the design thinking process is covered when developing the environmental app. ... The project timeline helps the project progress smoothly without missing any deadlines. It helps me plan, break the project into manageable tasks, stay on track, set clear goals and deadlines. I am able to prioritize how much time to use on each task, prioritize time on task. This way, I can focus on critical tasks and meet project goals and delivery dates productively without being afraid of missing any important part. Instead of keeping track manually this timeline helps me to work effectively and structuring the time correctly when working on a large project like this
Primary and secondary research
Empathise
Interview
User interviews are an essential part of UX design because this method offer direct insights into user’s thoughts, behaviors, and needs ... Through interviews, I gather valuable information that guides my design decisions. These interviews reveal users' pain points, motivations, and preferences, allowing me to create a user-friendly environmental educational app that meets their expectations. This is an efficient approach where the outcome is a user-friendly design for the environmental educational app, ensuring a successful and satisfying user experience.
Empathise
Litterature review
Conducting literature review allows me to gain a better understanding of who these environmentalists are, their demographics, daily habits, needs and challenges they face ... It also provides valuable context on broader work and study trends, professional and private life balance. By analyzing and synthesizing the collected research data, I uncovered valuable insight that will guide the design thinking process. The focus is on creating a user friendly digital solution that is tailored to the needs of the Xplore app end user .
Competitor analysis compared to X-plore
