Problem statement
Target Audience (WHO): Millennials, Generation Z, and Baby Boomers environmentally conscious individuals in this age group. Problem (WHAT): Has limited access to interactive and user friendly environmental educational app that focuses on the decline of bees and bats Reason (WHY): These generations are environmentally aware but they need an easy way of expanding their knowledge related to the decline of bees and bats to be able to take meaningful action that has a positive impact on the environment. Due to this issue there is a knowledge gap across these generations
Goals
1. Create detailed user personas and empathy map based on primary and secondary research conducted in the previous step that will guide the design thinking process
2. Problem statement: Clearly define the main challenges and pain points that Millenials, Gen Z and Baby Boomers are facing. The problem statement will be used for generating ideas and solutions for the Xplore app.
3. Explore daily routines, environment and location the context that the persona created would use the app.
4. Explore visual elements like color, typography, image, font type and design styles that are appealing for environmental conscious individuals across generation when using the X-plore app
Primary persona
Define
Persona
Based on primary and secondary research that included interview and literature review in the empathize phase, a persona for the X-plore app was created after analyzing the research data. ... The main purpose of creating this persona for the X-plore app is to guide the design thinking process and create content, feature that will help users like William Turner expand his environmental knowledge, adopting sustainable habit and take action that are positive for the environment and supportive and meaningful action towards the declining of bees and bats population
Empathy map
Define
Empathy map
This empathy map is created based on the research data that included interview and literature review in the empathize stage. ... An empathy map was created after the research data was analyzed. The empathy map purpose is to provide a deeper understanding of the target user's feelings, thoughts, needs, pain points, challanes, motivation related to being a environmentalist. This empathy map helps me to connect emotionally and better understand the core target audience of the app, enabling development of content, feature and functionality that will have a positive, practical, beneficial impact. The aim is to address the unique need of Millenials, Gen Z and baby boomers that are interested in making a positive impact on the environment and take action that will change the decline of bees and bats population
Story board, user secenarios and mood board
